• Born Primitive: Athlete Driven, Patriot Inspired

Born Primitive is a fitness company, based in Virginia, owned and operated by an active duty military family.

Bear Handlon, the owner of the company, has agreed to answer to some questions in order to introduce Born Primitive and to share with us some curiosities.

1) What’s the story at the origin of the name “Born Primitive”?

Born Primitive comes from the idea that thousands of year ago, humans possessed an innate, savage-like instinct that was essential to their survival because they lived in much harsher times. Today, much of that instinct has been lost but we still believe that it still exists somewhere deep down inside. There are times when you need to let it surface and embrace it! We feel that this can be especially true in the gym setting when people are pushing their physical limits. 

We are also a very patriotic brand. We are owned and operated by an active-duty military family, and we are proud supporters of all who serve, past and present. We are unapologetically patriotic and we will always will be.

 2) What makes your products different from other similar sport clothes?

We have a huge focus on comfort, quality, and fit. With each product we develop, we go through a very thorough process. We research a variety of fabrics to make sure we are only choosing the best. We also refine the fit and measurements to ensure our apparel will look and feel great on a variety of athletic body types. Last, we make sure the apparel is functional to accommodate people’s active lifestyles. Last, we want our apparel to have a personality tied to it. “Born Primitive” is about relentlessly pursuing your goals, never making excuses, and putting in the hard work that is necessary to achieve any worthwhile in life. We feel that mentality has been mostly lost in today’s society, but there are still people out there willing to embrace this mindset.

3) What about material and texture?

With each product we develop, we go through a very thorough process. We research a variety of fabrics to make sure we are only choosing the best. We also refine the fit and measurements to ensure our apparel will look and feel great on a variety of athletic body types. Last, we make sure the apparel is functional to accommodate people’s active lifestyles.

Our latest fabric innovation is with our “Athleisure” line, which has been wildly popular. It is made of an extremely soft polyester/spandex blend that provides incredible comfort and style. It is available in a variety of shirt styles for both men’s and women’s.

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